Why are website statistics important?
Website statistics tell you how many visitors you have, where they come from, what pages they view, and how long they stay. Without this data, you are working in the dark — you don’t know if your website is working or not.
Google Analytics — the main tool
Google Analytics is the most widely used free tool in the world for website monitoring. It offers detailed data on:
Number of unique visitors and sessions
Traffic sources (Google, social media, direct, referrals)
Most visited pages
Average time spent on page
Bounce rate — the percentage of visitors who leave without interaction
Conversions and business goals
How to install Google Analytics
Create a free account at analytics.google.com
Add a new property for your website
Copy the tracking code (Tracking ID)
Place the code in your website header
Wait 24-48 hours for the first data to appear
Google Search Console
Google Search Console is another free tool from Google that shows how your website performs in search results:
Keywords for which you are ranked
Number of impressions and clicks
Average position on Google
Technical errors affecting SEO
Other useful tools
Plausible Analytics — a lightweight and privacy-friendly alternative
Hotjar — heatmaps that show where visitors click
PageSpeed Insights — measures page speed
What you should monitor
Total traffic and growth/decline trends
Pages that perform well and those you want to improve
Traffic sources — is SEO or advertising working?
Conversions — how many visitors become customers?
Conclusion
Monitoring statistics is essential for online success. Start with Google Analytics — it is free, powerful, and gives you all the information you need for informed decisions.