On this article, we will try to cover and answer your question on why do you need a website.
“I don’t need a website, I have enough clients already”, “I’m a dentist why would I need a website!?”, “I have a small business, I don’t need a website”, these are some of the responses of people who do not understand the importance of having their business appear online.
According to the latest statistics 57% of the world population is online, that is more than 3.9 billion people.
Knowing this statistic raises some questions like: Do you know 3.9 billion people? Do you have that many customers? Do you get 57% of the world population in your store?
And this number is always growing. And this reason only is why you shouldn’t ask the question “do you need” a website for your business. Nowadays not having a website means not having a business card (in the old days). Having a website is a necessity.
I don’t need a website, because I have enough clients”
But don’t forget that there are many other well-known companies that have “enough” customers. But they also have websites (Apple, Coca Cola, BMW, etc.). Yes, your company operates, but if you want new clients, they will not know how to get in touch with you.
Having a website online means having an employee, who is able to provide your companies information 24 hours a day, 7 days a week, 365 days a year. Who is able to give information not only to a customer at a time but depending on your host up to 100,000 people at the same time. Not only information, but depending on your website, if you have a ecommerce website change that to sales at the same time, or if you work by appointment only change that to appointments,etc.
Here at Porosit Web we love statistics. And according to the 2019 statistics, Amazon sells more than 4,000 items per minute (that is only from small and medium sized businesses). Imagine having a boutique and selling 4,000 pair of jeans to 4,000 customers. Impossible, right?
A website makes this easily doable.
We got past of the “why do you need a website” questions, but we will go into more detail of why. Increasing revenue, sales and customer trust is what all businesses want to do. And having a professional website makes this way easier. When you have your business address, staff on the about us page, phone number that they can reach you, pretty much your information, you earn your current customers and potential ones trust. Because they know that you are a real business, with real people not an imaginary business with imaginary people.
Every advertisement of your business in: TV, Newspaper, Radio etc,. it is temporary and short term but the website remains the only marketing that works 24 hours a day.
Having a professional website combined with a good SEO strategy is a million times better that any other ad strategy. For example; Google as the most popular search engine receives over 63,000 searches per second everyday. That is more than 226 million searches in an hour, and this is only on Google. Having a good SEO strategy makes it easier for your website to appear as soon as possible on the search results.
WEBSITE IS NOT A WASTE OF MONEY BUT IT IS A MEANINGFUL AND PROFITABLE INVESTMENT.
Have any other question, or interested in creating a website? Fill out our contact form and we will get back to you as soon as possible.