If you haven’t thought of it or haven’t considered the fact that your business needs a blog, there are many reasons why you should consider creating a blog.
Internet. – How many times a week do you hear this word?
The simplest way I can think of to explain how it works is this:
“People go online to look for something, generally something very specific. Your main objective is to find out who is looking for the same things you offer. To convince them to visit your site and to come back as often as possible.”
The Internet is destined to last forever. It is the most important evolution for economics in all of mankind history.
The first key to success for any business is “MARKETING”. The Internet has revolutionized Marketing by reducing the cost to reach thousands of customers. The reality is that creating a blog is one of the most valuable marketing tools any Company / Business has at its disposal.
Blog integration into the company / business website helps creating a new and very powerful channel for promoting and enhancing brand value – the business name. Why should a customer choose your product or service and not the competition? What makes your business more special?
“The only disadvantage that comes to my mind to avoid creating a blog is the time it takes to write an article.”
Creating a blog reinforces SEO (Search Engine Optimization)
“We will find the articles with the best content.” “And we will try to do this so that you have no reason to do SEO.” These are the words of Matt Cutts, Head of Google’s Webspam team.
If Google is constantly looking for new content articles: Isn’t this a very strong reason for creating a Blog even though it hasn’t been a priority for your company / business?
Of course yes.
The second key to success for any business is: TRAFFIC, TRAFFIC, TRAFFIC. Visitor traffic is everything.
What I mean is: Every customer starts out just as a visitor to your Website.
By writing compelling articles, in various forms with fresh content focused on resolving customer problems, you are effectively adding to the number of pages your site is indexed by search engines. (Every article is a web page.)
Why is this important?
Simply put, considering that 80% of all internet users use search engines to find certain information / products / services; Wouldn’t you like your blog / website to be at the top of the results page for these users?
Of course yes.
The more traffic the website has, the higher your chance of making a sale. This is a reciprocal link between traffic and sales.
»By creating a blog, you build a community, reinforce the brand – the name of a business
A business focused on creating a blog, creates the opportunity to communicate better and more clearly with customers. This is the key to success in the social realm, as consumers increasingly seek meaningful connections with brands.
A blog provides the opportunity to build a real community and is one of the fastest and easiest tools for publishing, commenting, and sharing.
This doesn’t mean that a static website, which all companies have, (and those who don’t have, set up it tomorrow) is not useful. Of course it’s useful, but creating a blog gives the company a competitive edge.
Creating a blog allows customers to visit the site in a coherent way and keep abreast of the latest products or services offered by the company / business. If you want to launch a new product next month, just write an article about it! Informed visitors, become the most loyal and confident customers.
You can also offer an exclusive discount (20% -30%) for your first 30 clients.
In addition, through the blog, you have two-way information flows:
Companies – Customers; Customers – Companies.
This means that you are publishing articles with useful information for your readers / clients and at the same time learning what customers want, their needs, challenges and preferences. All this through blog comments, facebook fan page comments, surveys and instant surveys, which become spontaneous means of identifying the free market. This free information gathering tells you what product / service needs to be created and why.
Remember, Valuable Article = Trust, Trust = Contact, Contact = Sale.
