Business advertising through the Web (Web Marketing) is not primarily a numbers game. It is an activity that serves people. We will not succeed in online advertising until we see a large number of people there, as real individuals each with needs, desires and preferences. If we can approach marketing as a way to help people and meet their needs, we will not only have a better understanding of people, but we will gain many, many clients. Web site advertising should be seen as building relationships between people. The closer we get, the stronger the relationship.
Confidence-building forms
- An attractive, well-designed site shows that we are a rooted business, not an instant disappearing operation.
- The physical address, telephone number and e-mail address indicate that we welcome communication.
- By presenting popular brands, trust is transferred from those brands to us.
- Owner and employee photos declare that we are real people: we are no longer among the few anonymous unpublished sites in the world wide web.
- Clearly stated shipments and return policies show that we have not developed rooted ways of dealing with problems that may arise.
- The price quotes clearly show that we have nothing to hide.
- Up-to-date information indicates that we have not let the site go where the wind blows.
